Globally there are 7,510 endangered or critically endangered animal species (as of March 2019) and between 30-50% of all species could face extinction by 2050. These statistics should be well-known, but a lack of knowledge and awareness limits the support of endangered animals. Boomerang is an awareness campaign, that is an aid helping to support smaller foundations that specialize in rebuilding endangered species. The campaign provides resources and information on how people can help, and offers a monthly subscription box for those that want to learn more about these species in need, as well as donating the proceeds to that animal’s foundation. All items, including the packaging, are recyclable and reusable to ensure the habitats of the animals we are trying to support remain unharmed. For those who solely want to donate to the species’ foundation, there is a direct donation option too. The goal of Boomerang is to inform and educate, endangered species need our support more than ever.
Where to go?
Boomerang.org
The link below brings you to the prototype design of what the mobile site for Boomerang.org would look like. My goal in this design was to make sure it was both easily accessible and beautifully designed. Through the website you are able to purchase your subscription box, view the 12 animal organizations of they year, a positive news story about a successfully saved species, and finally a link to direct donations.
What will you get?
Subscription box
The contents of this box are all recyclable or environmentally friendly, to ensure we are being being responsible. In this box there would be stickers to promote boomerang.org, tee shirts with the species design on the front, informational brochures, illustrative posters, and other objects to spread awareness of the program.
